Now in its seventh edition, the book series from the BEENKER & KOLLEGEN advertising agency has again been thematically restructured. Around 80 companies are presented in the main editorial topics “innovation” and “sustainability”.
In addition to the logos of the city and the region, the new edition also carries the logo of bw-i Baden-Württemberg International. All three economic promotion institutions – city, region and state – are using the publication to present themselves to a domestic and international audience. The book is also to be more intensively used by the participating institutions in the future.
Part of the supplementary concept of the new publication for the recruitment of young talents is the distribution of the book to outstanding graduates of the Baden-Württemberg Cooperative State University.
The book is more than just a reflection of the economy. Approximately 50% of the editorial content are relating on various topics of the metropolitan area. The haptically and visually high quality design give off a subtle statement about the region.