The Porsche principle – a philosophy turned success story


The technological principle
The idea, the concept, the principle is the source of everything. But actually it is already in the name: Dr. Ing. h.c. F. Porsche AG. Unusual, but appropriate. Because the principle of the company, the added value of Porsche, is in this abbreviation ”Ing.”, German for “engineer”. Great engineering skill that we are happy to take to extremes in our research and development centre. There are 3,550 internationally valid patents that are administered here; every year another 100 are added. The design department on Kronenstrasse in Stuttgart founded by Prof. F. Porsche in 1931 became the Porsche think tank in Weissach in 1972. Technological evolutions that give our sports cars their souls. That the quality is right, that two-thirds of all Porsches ever built are still on the road, reflects what we put into our sports cars at the factory.

The human principle
A Federal Chancellor once even opined that the Porsche principle can also be a model for Germany. That makes us proud. The human principle for Porsche includes everybody: customers, employees, partners and stockholders. And perhaps all this is somehow connected. And perhaps we all embody the principle, however differently we tick.

The performance principle
It can be translated into almost any language. Whether Russian or Mandarin – it works. Wherever we go, we are understood. In the meantime, this is true in more than 100 countries. We are networked world-wide, centrally directed. Who could then better represent Porsche in Melbourne or Moscow than Porsche itself? We have advanced our globalisation with great energy in the past few years. With our own sales organisations and regional offices. We have always been an export-driven company. We do what we do best. And grow organically. Because we know one thing with total certainty: our principle works.